It seems that not a week goes by recently when we hear about a company that is “Netflix for eBooks” or “Spotify for publishing”. While I think that the industry desperately needs innovation and fresh thinking, I have my doubts about this type of model ported from other media areas. It may very well be where the industry ends up in time, but I think for the next 2-3 years these start-ups will find it tough.
Probably the biggest takeaway from US media in 2013 was that ebook growth rates are levelling off, with reports anywhere from flat sales to more optimistic 30% to 40% growth rates. That’s still a lot of dollars, but significantly less growth than previous years.
Here in Europe though, the picture looks a little bit different.