Business models

Why Netflix for eBooks won't work.

Why Netflix for eBooks won't work.

It seems that not a week goes by recently when we hear about a company that is “Netflix for eBooks” or “Spotify for publishing”. While I think that the industry desperately needs innovation and fresh thinking, I have my doubts about this type of model ported from other media areas. It may very well be where the industry ends up in time, but I think for the next 2-3 years these start-ups will find it tough.